7 Keys For Effective Audiology Marketing
Rise MD’s Digital Marketing for Audiology platform gains audiologists new patients for one simple reason — we understand the psychology and behavior that drives audiology patients and practitioners. In the decade we’ve spent researching the methods that attract and maintain streams of new patients, we’ve developed the specific online ads, web content and online reputation that turns online consumers into new audiology patients.
One might think that marketing for audiology is becoming an easier and easier task, given the current age of the Baby Boomer population. In addition, there are many technological advancements being made in hearing aid technology, so one could image there to be a rising demand for these products. However, as many audiology professionals are learning, marketing an audiology practice is anything but easy, and getting new patients through your door can be extremely challenging; it takes seven years on average for someone with hearing loss to schedule an audiology appointment (American Academy of Audiology). You could argue this might be due to plain stubbornness, but many experts think many people simply don’t want to admit that they have hearing loss.
In response to the above needs of audiologists (in both the private and corporate practice) with the desire to expand their practice via digital marketing, Rise MD has put together the follow list of digital marketing areas your audiology practice must hit if you want to see considerable growth:
1. Cost-effective Medical Google Adwords/PPC campaigns, run by a professional with considerable experience
2. Search Engine Optimized (SEO) via blogs and your website
3. Review and Referral Management to keep existing patients coming back, and to let future patients know how
exceptional your practice is
4. An engaging Social Media presence
5. Mobile marketing
6. Medical Video Marketing
7. A proper website that’s exceptionally well developed and fully-optimized for search engines
Audiology marketing is an ongoing endeavor that needs to be continuously evaluated; the good news is that once you’ve found a holistic digital marketing strategy that works (coupled with a digital agency that’s been honing their craft for years), scaling your practice and taking on more patients becomes effortless from a practitioner’s perspective. You set the goal, and then we get to work!
Rise MD continues to lead the medical marketing industry in:
– Dental and Orthodontic Marketing
– Plastic Surgery Marketing
– Podiatry Marketing
We believe in taking a unique approach to growing medical practices by only focusing on the services guaranteed to grow your practice. We specialize and lead the medical marketing industry in Web Design and Copy writing, Google Ad words Management (with multiple Google-Certified Partners on our team), Review and Referral Management, and Search Engine Optimization. Rise MD is truly your ‘one-stop-shop’ for medical marketing, and we believe in taking a long-term, relationship-based approach to everything we do. Visit www.risemd.com to learn about all of our medical digital marketing services, and get ready to #RiseAbove with Rise MD!
