Successful Marketing Tactics For Your Medical Brand: Dermatology Marketing
To be successful in dermatology marketing it is essential to take a comprehensive approach. Prospective patients, especially in the beauty industry choose to interact only with high-quality brands. Most prospective patients like to connect with their brand/medical practices on an emotional level before making any decision.
Dermatology marketing, social media, and content marketing campaigns, therefore, are critical components of ranking high on search results. That is why medical professionals invest in a comprehensive marketing approach. Now, this approach allows a medical practice to create, publish, and distribute content that prospective patients can connect with.
The number of patients choosing hair and skin treatment is on its rise. In other words, it is a great opportunity to capture market share, gain patients, and to generate profits. So, to implement successful dermatology ideas, it is essential to look into current trends of online hair and skin treatments, the behavior of online consumers, etc. Effective dermatology marketing campaigns consider all these trends, patient behavior, and upcoming industry changes.
Successful Dermatology Marketing For Hair And Skin Care Brands
Nowadays, larger companies and medical professionals leverage their online presence in many opportunities. From search, social media channels, and email marketing, bigger companies utilize brand recognition to generate more leads.
Dermatology SEM — Search Engine Marketing
SEO aka Search engine optimization is key to craft a successful marketing strategy for medical practitioners. SEO holds the potential to generate better ROI(return on investment). Almost 50% of clicks on hair and skincare websites come from search engines. Around 95% of internet activity starts with a search on Google. So, hair and skin care brands must utilize SEO in dermatology marketing campaigns to focus on key phrases and important keywords.
Content Marketing
Content is King. It is one of the most fundamental elements of dermatology marketing. Content must be produced by medical brands or on behalf of the brand. It could be in any form, for example, articles, press releases, images, blogs, microblogs, pdf, guest posts, videos, ads, etc. Once the content is created, then it must be published carefully, and distributed properly, and regularly.
Dermatology SMM
Dermatology marketing along with social media marketing is a way to increase engagement and sales. Using social media you can promote your medical practice, offer giveaways, upload before and after photos, put video testimonials and tutorials, etc. The key is to stay consistent and post unique, relevant, and quality content.
Dermatology Statistics
- Google account for 40% of referring traffic
- Most medical practitioners have an e-commerce website
- Search engine drive on 45% of clicks
- Most trusted content is the one who produces features, reviews, testimonials, etc.
- Email marketing contributes to around 20% of traffic
Top Dermatology Marketing Tips To Bring Results
Here! Checkout some time tested and proven dermatology marketing techniques that bring results.
1. Shift Your Focus To New Year: First and foremost, shifting your focus of marketing efforts on the new year and upcoming holiday can increase your engagements. For example, focusing on upcoming Halloween events, Christmas Events, and New Year will allow you to get a better reach. Shift your dermatology marketing strategy and content away from other targets. Re-target each blog, article, videos, articles on upcoming events to yield better results.
2. Optimize Your Website For New Year: Your medical practice website must be ready for upcoming events. To do this you can optimize your website and dermatology marketing efforts for these holidays. Moreover, you must take a mobile-first approach and make your website responsive to smaller layouts. The importance of it, since the last few months the internet users have increased in number. Most internet users now use smartphones and tablets to perform their research. So, websites have to be responsive these days to be able to survive in the competitive market.
3. Quality Vs. Quantity: Nowadays it is crucial than ever to focus on balancing quantity and quality. On one hand, it is important to publish content frequently, for example, blogs, press releases, videos, images, and articles. Ensure they are unique, relevant, and quality-driven. On the other hand, it is also important to put a lot of content. So depending on whether you like video, image, audio, or written content — choose your category and make CONTENT.
Bonus: The upcoming January brings some companies a special opportunity for sales, conversion, and leads. Often in this month, certain individuals prefer to begin their treatments. So, a medical practice can benefit dermatology marketing in January.
Wrapping Up
If you are a medical professional and if you wish to get more profit in the upcoming months — get started with dermatology marketing. Consult with a dermatology marketing agency and onboard a marketing plan. Experience a wider audience base, more engagement, and better ROI with proven marketing strategies.
